Engage Enrol Conference Programme
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Monday Conference - Day 1
08:30 - 09:30
> Exhibition Area
Registration, Refreshments, Networking, Meet Suppliers
09:30 - 09:45
> Main Stage
A1 - WELCOME & INTRODUCTIONS: Engage Enrol 2025
Welcome and introductions with Matthew D'Arcy, Programme Director
09:45 - 10:25
> Main Stage
A2.1 - OPENING KEYNOTE: A World Of Change & Choice - Primary & Secondary Education 2025–2030: Fewer, Bigger, Better?
With Shaun Fenton OBE, Head of Reigate Grammar School (RGS) and Executive Head of the RGS Family of Schools (UK & Overseas). [ BIOGRAPHY ]
KEYNOTE: Shaun Fenton OBE, Head of Reigate Grammar School (RGS) and Executive Head of the RGS Family of Schools (UK & Overseas)
Description:
Things are ever changing for schools but never more so than now and for the Independent sector especially, which is in flux.
Pupil numbers are falling, fees are under pressure from VAT, and demographic shifts mean intake years are contracting.
International boarding remains vital but more volatile, shaped by global politics, visa policy, and currency trends.
At the same time, consolidation is accelerating: large, selective schools are still full, while many small, non-selective schools face merger or closure.
Reflecting on a world of change and choice, in his Keynote talk Shaun Fenton will offer a rare headteacher’s perspective on what this means for marketing and admissions.
He will trace the Independent sector’s long arc of change – from boys’ boarding to co-ed day, from stand-alone schools to groups – while also exploring primary and secondary education provision more widely, and show how identity, heritage and re-branding can be balanced with cultural distinctiveness.
Drawing on the RGS journey from one school to a UK group of six with eight international partners, Shaun will explore how to understand shifting markets, how recruitment differs across school types, and why planned, programmatic, data-led approaches are now essential.
Delegates will be challenged to reflect on their own strategies: which intake years matter most, how pipelines (from local to international) can be de-risked, and what real distinctiveness looks like in an era of “flight to quality”.
10:25 - 10:50
> Main Stage
A2.2 - KEYNOTE: Maddie Lingard
With Maddie Lingard, Head of Marketing, UBIQ Education Ltd. [ BIOGRAPHY ]
KEYNOTE: Shaun Fenton OBE, Head of Reigate Grammar School (RGS) and Executive Head of the RGS Family of Schools (UK & Overseas)
Description:
Things are ever changing for schools but never more so than now and for the Independent sector especially, which is in flux.
Pupil numbers are falling, fees are under pressure from VAT, and demographic shifts mean intake years are contracting.
International boarding remains vital but more volatile, shaped by global politics, visa policy, and currency trends.
At the same time, consolidation is accelerating: large, selective schools are still full, while many small, non-selective schools face merger or closure.
Reflecting on a world of change and choice, in his Keynote talk Shaun Fenton will offer a rare headteacher’s perspective on what this means for marketing and admissions.
He will trace the Independent sector’s long arc of change – from boys’ boarding to co-ed day, from stand-alone schools to groups – while also exploring primary and secondary education provision more widely, and show how identity, heritage and re-branding can be balanced with cultural distinctiveness.
Drawing on the RGS journey from one school to a UK group of six with eight international partners, Shaun will explore how to understand shifting markets, how recruitment differs across school types, and why planned, programmatic, data-led approaches are now essential.
Delegates will be challenged to reflect on their own strategies: which intake years matter most, how pipelines (from local to international) can be de-risked, and what real distinctiveness looks like in an era of “flight to quality”.
10:50 - 11:15
> Main Stage
A2.3 - KEYNOTE: Matt Horne
With Matt Horne, Head Of Digital Media, Newcastle University. [ BIOGRAPHY ]
KEYNOTE: Shaun Fenton OBE, Head of Reigate Grammar School (RGS) and Executive Head of the RGS Family of Schools (UK & Overseas)
Description:
Things are ever changing for schools but never more so than now and for the Independent sector especially, which is in flux.
Pupil numbers are falling, fees are under pressure from VAT, and demographic shifts mean intake years are contracting.
International boarding remains vital but more volatile, shaped by global politics, visa policy, and currency trends.
At the same time, consolidation is accelerating: large, selective schools are still full, while many small, non-selective schools face merger or closure.
Reflecting on a world of change and choice, in his Keynote talk Shaun Fenton will offer a rare headteacher’s perspective on what this means for marketing and admissions.
He will trace the Independent sector’s long arc of change – from boys’ boarding to co-ed day, from stand-alone schools to groups – while also exploring primary and secondary education provision more widely, and show how identity, heritage and re-branding can be balanced with cultural distinctiveness.
Drawing on the RGS journey from one school to a UK group of six with eight international partners, Shaun will explore how to understand shifting markets, how recruitment differs across school types, and why planned, programmatic, data-led approaches are now essential.
Delegates will be challenged to reflect on their own strategies: which intake years matter most, how pipelines (from local to international) can be de-risked, and what real distinctiveness looks like in an era of “flight to quality”.
11:15 - 11:45
> Exhibition Area
Refreshments, Networking, Meet Suppliers
11:45 - 12:10
> Main Stage
A3.1 - KEYNOTE: To Be Announced - Watch This Space!
To Be Announced - Watch This Space. [ BIOGRAPHY ]
KEYNOTE: Shaun Fenton OBE, Head of Reigate Grammar School (RGS) and Executive Head of the RGS Family of Schools (UK & Overseas)
Description:
Things are ever changing for schools but never more so than now and for the Independent sector especially, which is in flux.
Pupil numbers are falling, fees are under pressure from VAT, and demographic shifts mean intake years are contracting.
International boarding remains vital but more volatile, shaped by global politics, visa policy, and currency trends.
At the same time, consolidation is accelerating: large, selective schools are still full, while many small, non-selective schools face merger or closure.
Reflecting on a world of change and choice, in his Keynote talk Shaun Fenton will offer a rare headteacher’s perspective on what this means for marketing and admissions.
He will trace the Independent sector’s long arc of change – from boys’ boarding to co-ed day, from stand-alone schools to groups – while also exploring primary and secondary education provision more widely, and show how identity, heritage and re-branding can be balanced with cultural distinctiveness.
Drawing on the RGS journey from one school to a UK group of six with eight international partners, Shaun will explore how to understand shifting markets, how recruitment differs across school types, and why planned, programmatic, data-led approaches are now essential.
Delegates will be challenged to reflect on their own strategies: which intake years matter most, how pipelines (from local to international) can be de-risked, and what real distinctiveness looks like in an era of “flight to quality”.
12:10 - 12:35
> Main Stage
A3.2 - KEYNOTE: Jack Dougherty
With Jack Dougherty, Director of Marketing, Felsted School. [ BIOGRAPHY ]
KEYNOTE: Shaun Fenton OBE, Head of Reigate Grammar School (RGS) and Executive Head of the RGS Family of Schools (UK & Overseas)
Description:
Things are ever changing for schools but never more so than now and for the Independent sector especially, which is in flux.
Pupil numbers are falling, fees are under pressure from VAT, and demographic shifts mean intake years are contracting.
International boarding remains vital but more volatile, shaped by global politics, visa policy, and currency trends.
At the same time, consolidation is accelerating: large, selective schools are still full, while many small, non-selective schools face merger or closure.
Reflecting on a world of change and choice, in his Keynote talk Shaun Fenton will offer a rare headteacher’s perspective on what this means for marketing and admissions.
He will trace the Independent sector’s long arc of change – from boys’ boarding to co-ed day, from stand-alone schools to groups – while also exploring primary and secondary education provision more widely, and show how identity, heritage and re-branding can be balanced with cultural distinctiveness.
Drawing on the RGS journey from one school to a UK group of six with eight international partners, Shaun will explore how to understand shifting markets, how recruitment differs across school types, and why planned, programmatic, data-led approaches are now essential.
Delegates will be challenged to reflect on their own strategies: which intake years matter most, how pipelines (from local to international) can be de-risked, and what real distinctiveness looks like in an era of “flight to quality”.
12:35 - 13:00
> Main Stage
A3.3 - KEYNOTE: Tracey Colbert-Smith and Rebecca Chaplin
With Tracey Colbert-Smith, Director of Marketing and Communications, Dean Close Foundation Schools and Rebecca Chaplin, Director of Admissions, Dean Close Foundation Schools. [ BIOGRAPHIES ]
KEYNOTE: Shaun Fenton OBE, Head of Reigate Grammar School (RGS) and Executive Head of the RGS Family of Schools (UK & Overseas)
Description:
Things are ever changing for schools but never more so than now and for the Independent sector especially, which is in flux.
Pupil numbers are falling, fees are under pressure from VAT, and demographic shifts mean intake years are contracting.
International boarding remains vital but more volatile, shaped by global politics, visa policy, and currency trends.
At the same time, consolidation is accelerating: large, selective schools are still full, while many small, non-selective schools face merger or closure.
Reflecting on a world of change and choice, in his Keynote talk Shaun Fenton will offer a rare headteacher’s perspective on what this means for marketing and admissions.
He will trace the Independent sector’s long arc of change – from boys’ boarding to co-ed day, from stand-alone schools to groups – while also exploring primary and secondary education provision more widely, and show how identity, heritage and re-branding can be balanced with cultural distinctiveness.
Drawing on the RGS journey from one school to a UK group of six with eight international partners, Shaun will explore how to understand shifting markets, how recruitment differs across school types, and why planned, programmatic, data-led approaches are now essential.
Delegates will be challenged to reflect on their own strategies: which intake years matter most, how pipelines (from local to international) can be de-risked, and what real distinctiveness looks like in an era of “flight to quality”.
13:00 - 14:00
> Exhibition Area
Lunch, Refreshments, Networking, Meet Suppliers
14:00 - 14:45
> Main Stage
A4.1 - WORKSHOP/BREAKOUT: Jose Ignacio Barrera
With Jose Ignacio Barrera, Artificial Intelligence (AI) & Insight Lead (Market & Student Insight Team), The University of Manchester. [ BIOGRAPHY ]
KEYNOTE: Shaun Fenton OBE, Head of Reigate Grammar School (RGS) and Executive Head of the RGS Family of Schools (UK & Overseas)
Description:
Things are ever changing for schools but never more so than now and for the Independent sector especially, which is in flux.
Pupil numbers are falling, fees are under pressure from VAT, and demographic shifts mean intake years are contracting.
International boarding remains vital but more volatile, shaped by global politics, visa policy, and currency trends.
At the same time, consolidation is accelerating: large, selective schools are still full, while many small, non-selective schools face merger or closure.
Reflecting on a world of change and choice, in his Keynote talk Shaun Fenton will offer a rare headteacher’s perspective on what this means for marketing and admissions.
He will trace the Independent sector’s long arc of change – from boys’ boarding to co-ed day, from stand-alone schools to groups – while also exploring primary and secondary education provision more widely, and show how identity, heritage and re-branding can be balanced with cultural distinctiveness.
Drawing on the RGS journey from one school to a UK group of six with eight international partners, Shaun will explore how to understand shifting markets, how recruitment differs across school types, and why planned, programmatic, data-led approaches are now essential.
Delegates will be challenged to reflect on their own strategies: which intake years matter most, how pipelines (from local to international) can be de-risked, and what real distinctiveness looks like in an era of “flight to quality”.
14:00 - 14:45
> Workshop Rooms
A4.2 - WORKSHOP/BREAKOUT: Priya Patel
With Priya Patel, Head of Marketing & Admissions, St Neot's Preparatory School. [ BIOGRAPHY ]
KEYNOTE: Shaun Fenton OBE, Head of Reigate Grammar School (RGS) and Executive Head of the RGS Family of Schools (UK & Overseas)
Description:
Things are ever changing for schools but never more so than now and for the Independent sector especially, which is in flux.
Pupil numbers are falling, fees are under pressure from VAT, and demographic shifts mean intake years are contracting.
International boarding remains vital but more volatile, shaped by global politics, visa policy, and currency trends.
At the same time, consolidation is accelerating: large, selective schools are still full, while many small, non-selective schools face merger or closure.
Reflecting on a world of change and choice, in his Keynote talk Shaun Fenton will offer a rare headteacher’s perspective on what this means for marketing and admissions.
He will trace the Independent sector’s long arc of change – from boys’ boarding to co-ed day, from stand-alone schools to groups – while also exploring primary and secondary education provision more widely, and show how identity, heritage and re-branding can be balanced with cultural distinctiveness.
Drawing on the RGS journey from one school to a UK group of six with eight international partners, Shaun will explore how to understand shifting markets, how recruitment differs across school types, and why planned, programmatic, data-led approaches are now essential.
Delegates will be challenged to reflect on their own strategies: which intake years matter most, how pipelines (from local to international) can be de-risked, and what real distinctiveness looks like in an era of “flight to quality”.
14:00 - 14:45
> Workshop Rooms
A4.3 - WORKSHOP/BREAKOUT: Ben Russell
With Ben Russell, UK Partnerships Director, UBIQ Education Ltd. [ BIOGRAPHY ]
KEYNOTE: Shaun Fenton OBE, Head of Reigate Grammar School (RGS) and Executive Head of the RGS Family of Schools (UK & Overseas)
Description:
Things are ever changing for schools but never more so than now and for the Independent sector especially, which is in flux.
Pupil numbers are falling, fees are under pressure from VAT, and demographic shifts mean intake years are contracting.
International boarding remains vital but more volatile, shaped by global politics, visa policy, and currency trends.
At the same time, consolidation is accelerating: large, selective schools are still full, while many small, non-selective schools face merger or closure.
Reflecting on a world of change and choice, in his Keynote talk Shaun Fenton will offer a rare headteacher’s perspective on what this means for marketing and admissions.
He will trace the Independent sector’s long arc of change – from boys’ boarding to co-ed day, from stand-alone schools to groups – while also exploring primary and secondary education provision more widely, and show how identity, heritage and re-branding can be balanced with cultural distinctiveness.
Drawing on the RGS journey from one school to a UK group of six with eight international partners, Shaun will explore how to understand shifting markets, how recruitment differs across school types, and why planned, programmatic, data-led approaches are now essential.
Delegates will be challenged to reflect on their own strategies: which intake years matter most, how pipelines (from local to international) can be de-risked, and what real distinctiveness looks like in an era of “flight to quality”.
14:00 - 14:45
> Workshop Rooms
A4.4 - WORKSHOP/BREAKOUT: Amy Williams and Jack Dougherty
With Amy Williams, Marketing Manager, Felsted School and Jack Dougherty, Director of Marketing, Felsted School. [ BIOGRAPHIES ]
KEYNOTE: Shaun Fenton OBE, Head of Reigate Grammar School (RGS) and Executive Head of the RGS Family of Schools (UK & Overseas)
Description:
Things are ever changing for schools but never more so than now and for the Independent sector especially, which is in flux.
Pupil numbers are falling, fees are under pressure from VAT, and demographic shifts mean intake years are contracting.
International boarding remains vital but more volatile, shaped by global politics, visa policy, and currency trends.
At the same time, consolidation is accelerating: large, selective schools are still full, while many small, non-selective schools face merger or closure.
Reflecting on a world of change and choice, in his Keynote talk Shaun Fenton will offer a rare headteacher’s perspective on what this means for marketing and admissions.
He will trace the Independent sector’s long arc of change – from boys’ boarding to co-ed day, from stand-alone schools to groups – while also exploring primary and secondary education provision more widely, and show how identity, heritage and re-branding can be balanced with cultural distinctiveness.
Drawing on the RGS journey from one school to a UK group of six with eight international partners, Shaun will explore how to understand shifting markets, how recruitment differs across school types, and why planned, programmatic, data-led approaches are now essential.
Delegates will be challenged to reflect on their own strategies: which intake years matter most, how pipelines (from local to international) can be de-risked, and what real distinctiveness looks like in an era of “flight to quality”.
14:00 - 14:45
> Workshop Rooms
A4.5 - WORKSHOP/BREAKOUT: Gemma Woods and Emily Morgan
With Gemma Woods, Senior Marketing & CRM Consultant, HubGem and Emily Morgan, Marketing and CRM Consultant, HubGem. [ BIOGRAPHIES ]
KEYNOTE: Shaun Fenton OBE, Head of Reigate Grammar School (RGS) and Executive Head of the RGS Family of Schools (UK & Overseas)
Description:
Things are ever changing for schools but never more so than now and for the Independent sector especially, which is in flux.
Pupil numbers are falling, fees are under pressure from VAT, and demographic shifts mean intake years are contracting.
International boarding remains vital but more volatile, shaped by global politics, visa policy, and currency trends.
At the same time, consolidation is accelerating: large, selective schools are still full, while many small, non-selective schools face merger or closure.
Reflecting on a world of change and choice, in his Keynote talk Shaun Fenton will offer a rare headteacher’s perspective on what this means for marketing and admissions.
He will trace the Independent sector’s long arc of change – from boys’ boarding to co-ed day, from stand-alone schools to groups – while also exploring primary and secondary education provision more widely, and show how identity, heritage and re-branding can be balanced with cultural distinctiveness.
Drawing on the RGS journey from one school to a UK group of six with eight international partners, Shaun will explore how to understand shifting markets, how recruitment differs across school types, and why planned, programmatic, data-led approaches are now essential.
Delegates will be challenged to reflect on their own strategies: which intake years matter most, how pipelines (from local to international) can be de-risked, and what real distinctiveness looks like in an era of “flight to quality”.
14:00 - 14:45
> Workshop Rooms
A4.6 - WORKSHOP/BREAKOUT: Matt Horne
With Matt Horne, Head Of Digital Media, Newcastle University. [ BIOGRAPHY ]
KEYNOTE: Shaun Fenton OBE, Head of Reigate Grammar School (RGS) and Executive Head of the RGS Family of Schools (UK & Overseas)
Description:
Things are ever changing for schools but never more so than now and for the Independent sector especially, which is in flux.
Pupil numbers are falling, fees are under pressure from VAT, and demographic shifts mean intake years are contracting.
International boarding remains vital but more volatile, shaped by global politics, visa policy, and currency trends.
At the same time, consolidation is accelerating: large, selective schools are still full, while many small, non-selective schools face merger or closure.
Reflecting on a world of change and choice, in his Keynote talk Shaun Fenton will offer a rare headteacher’s perspective on what this means for marketing and admissions.
He will trace the Independent sector’s long arc of change – from boys’ boarding to co-ed day, from stand-alone schools to groups – while also exploring primary and secondary education provision more widely, and show how identity, heritage and re-branding can be balanced with cultural distinctiveness.
Drawing on the RGS journey from one school to a UK group of six with eight international partners, Shaun will explore how to understand shifting markets, how recruitment differs across school types, and why planned, programmatic, data-led approaches are now essential.
Delegates will be challenged to reflect on their own strategies: which intake years matter most, how pipelines (from local to international) can be de-risked, and what real distinctiveness looks like in an era of “flight to quality”.
14:45 - 15:00
> Main Stage
Move To Main Stage
15:00 - 15:45
> Main Stage
A5 - CLOSING KEYNOTE: Luke D'Arcy
With Luke D'Arcy, Innovation & Growth Evangelist, Board Advisor for madSense, former President and EMEA Growth Officer, Momentum Worldwide. [ BIOGRAPHY ]
KEYNOTE: Shaun Fenton OBE, Head of Reigate Grammar School (RGS) and Executive Head of the RGS Family of Schools (UK & Overseas)
Description:
Things are ever changing for schools but never more so than now and for the Independent sector especially, which is in flux.
Pupil numbers are falling, fees are under pressure from VAT, and demographic shifts mean intake years are contracting.
International boarding remains vital but more volatile, shaped by global politics, visa policy, and currency trends.
At the same time, consolidation is accelerating: large, selective schools are still full, while many small, non-selective schools face merger or closure.
Reflecting on a world of change and choice, in his Keynote talk Shaun Fenton will offer a rare headteacher’s perspective on what this means for marketing and admissions.
He will trace the Independent sector’s long arc of change – from boys’ boarding to co-ed day, from stand-alone schools to groups – while also exploring primary and secondary education provision more widely, and show how identity, heritage and re-branding can be balanced with cultural distinctiveness.
Drawing on the RGS journey from one school to a UK group of six with eight international partners, Shaun will explore how to understand shifting markets, how recruitment differs across school types, and why planned, programmatic, data-led approaches are now essential.
Delegates will be challenged to reflect on their own strategies: which intake years matter most, how pipelines (from local to international) can be de-risked, and what real distinctiveness looks like in an era of “flight to quality”.
15:45 - 16:15
> Exhibition Area
Refreshments, Networking, Meet Suppliers
16:15 - 17:00
> Workshop Rooms
A6.1 - WORKSHOP/BREAKOUT: Tracey Colbert-Smith and Rebecca Chaplin
With Tracey Colbert-Smith, Director of Marketing and Communications, Dean Close Foundation Schools and Rebecca Chaplin, Director of Admissions, Dean Close Foundation Schools. [ BIOGRAPHIES ]
KEYNOTE: Shaun Fenton OBE, Head of Reigate Grammar School (RGS) and Executive Head of the RGS Family of Schools (UK & Overseas)
Description:
Things are ever changing for schools but never more so than now and for the Independent sector especially, which is in flux.
Pupil numbers are falling, fees are under pressure from VAT, and demographic shifts mean intake years are contracting.
International boarding remains vital but more volatile, shaped by global politics, visa policy, and currency trends.
At the same time, consolidation is accelerating: large, selective schools are still full, while many small, non-selective schools face merger or closure.
Reflecting on a world of change and choice, in his Keynote talk Shaun Fenton will offer a rare headteacher’s perspective on what this means for marketing and admissions.
He will trace the Independent sector’s long arc of change – from boys’ boarding to co-ed day, from stand-alone schools to groups – while also exploring primary and secondary education provision more widely, and show how identity, heritage and re-branding can be balanced with cultural distinctiveness.
Drawing on the RGS journey from one school to a UK group of six with eight international partners, Shaun will explore how to understand shifting markets, how recruitment differs across school types, and why planned, programmatic, data-led approaches are now essential.
Delegates will be challenged to reflect on their own strategies: which intake years matter most, how pipelines (from local to international) can be de-risked, and what real distinctiveness looks like in an era of “flight to quality”.
16:15 - 17:00
> Workshop Rooms
A6.2 - WORKSHOP/BREAKOUT: Matt Horne
With Matt Horne, Head Of Digital Media, Newcastle University. [ BIOGRAPHY ]
KEYNOTE: Shaun Fenton OBE, Head of Reigate Grammar School (RGS) and Executive Head of the RGS Family of Schools (UK & Overseas)
Description:
Things are ever changing for schools but never more so than now and for the Independent sector especially, which is in flux.
Pupil numbers are falling, fees are under pressure from VAT, and demographic shifts mean intake years are contracting.
International boarding remains vital but more volatile, shaped by global politics, visa policy, and currency trends.
At the same time, consolidation is accelerating: large, selective schools are still full, while many small, non-selective schools face merger or closure.
Reflecting on a world of change and choice, in his Keynote talk Shaun Fenton will offer a rare headteacher’s perspective on what this means for marketing and admissions.
He will trace the Independent sector’s long arc of change – from boys’ boarding to co-ed day, from stand-alone schools to groups – while also exploring primary and secondary education provision more widely, and show how identity, heritage and re-branding can be balanced with cultural distinctiveness.
Drawing on the RGS journey from one school to a UK group of six with eight international partners, Shaun will explore how to understand shifting markets, how recruitment differs across school types, and why planned, programmatic, data-led approaches are now essential.
Delegates will be challenged to reflect on their own strategies: which intake years matter most, how pipelines (from local to international) can be de-risked, and what real distinctiveness looks like in an era of “flight to quality”.
16:15 - 17:00
> Workshop Rooms
A6.3 - WORKSHOP/BREAKOUT: Nick Wright and Maddie Lingard
With Nick Wright, Sales Executive, Interactive Schools and Maddie Lingard, Head of Marketing, UBIQ Education Ltd. [ BIOGRAPHIES ]
KEYNOTE: Shaun Fenton OBE, Head of Reigate Grammar School (RGS) and Executive Head of the RGS Family of Schools (UK & Overseas)
Description:
Things are ever changing for schools but never more so than now and for the Independent sector especially, which is in flux.
Pupil numbers are falling, fees are under pressure from VAT, and demographic shifts mean intake years are contracting.
International boarding remains vital but more volatile, shaped by global politics, visa policy, and currency trends.
At the same time, consolidation is accelerating: large, selective schools are still full, while many small, non-selective schools face merger or closure.
Reflecting on a world of change and choice, in his Keynote talk Shaun Fenton will offer a rare headteacher’s perspective on what this means for marketing and admissions.
He will trace the Independent sector’s long arc of change – from boys’ boarding to co-ed day, from stand-alone schools to groups – while also exploring primary and secondary education provision more widely, and show how identity, heritage and re-branding can be balanced with cultural distinctiveness.
Drawing on the RGS journey from one school to a UK group of six with eight international partners, Shaun will explore how to understand shifting markets, how recruitment differs across school types, and why planned, programmatic, data-led approaches are now essential.
Delegates will be challenged to reflect on their own strategies: which intake years matter most, how pipelines (from local to international) can be de-risked, and what real distinctiveness looks like in an era of “flight to quality”.
16:15 - 17:00
> Workshop Rooms
A6.4 - WORKSHOP/BREAKOUT: Philippa Watkins and Julian Baker
With Philippa Watkins, Director of Marketing and Admissions, Reigate Grammar School and Julian Baker, International Registrar, RGS Surrey Hills. [ BIOGRAPHIES ]
KEYNOTE: Shaun Fenton OBE, Head of Reigate Grammar School (RGS) and Executive Head of the RGS Family of Schools (UK & Overseas)
Description:
Things are ever changing for schools but never more so than now and for the Independent sector especially, which is in flux.
Pupil numbers are falling, fees are under pressure from VAT, and demographic shifts mean intake years are contracting.
International boarding remains vital but more volatile, shaped by global politics, visa policy, and currency trends.
At the same time, consolidation is accelerating: large, selective schools are still full, while many small, non-selective schools face merger or closure.
Reflecting on a world of change and choice, in his Keynote talk Shaun Fenton will offer a rare headteacher’s perspective on what this means for marketing and admissions.
He will trace the Independent sector’s long arc of change – from boys’ boarding to co-ed day, from stand-alone schools to groups – while also exploring primary and secondary education provision more widely, and show how identity, heritage and re-branding can be balanced with cultural distinctiveness.
Drawing on the RGS journey from one school to a UK group of six with eight international partners, Shaun will explore how to understand shifting markets, how recruitment differs across school types, and why planned, programmatic, data-led approaches are now essential.
Delegates will be challenged to reflect on their own strategies: which intake years matter most, how pipelines (from local to international) can be de-risked, and what real distinctiveness looks like in an era of “flight to quality”.
16:15 - 17:00
> Workshop Rooms
A6.5 - WORKSHOP/BREAKOUT: To Be Announced - Watch This Space!
To Be Announced - Watch This Space! [ BIOGRAPHIES ]
KEYNOTE: Shaun Fenton OBE, Head of Reigate Grammar School (RGS) and Executive Head of the RGS Family of Schools (UK & Overseas)
Description:
Things are ever changing for schools but never more so than now and for the Independent sector especially, which is in flux.
Pupil numbers are falling, fees are under pressure from VAT, and demographic shifts mean intake years are contracting.
International boarding remains vital but more volatile, shaped by global politics, visa policy, and currency trends.
At the same time, consolidation is accelerating: large, selective schools are still full, while many small, non-selective schools face merger or closure.
Reflecting on a world of change and choice, in his Keynote talk Shaun Fenton will offer a rare headteacher’s perspective on what this means for marketing and admissions.
He will trace the Independent sector’s long arc of change – from boys’ boarding to co-ed day, from stand-alone schools to groups – while also exploring primary and secondary education provision more widely, and show how identity, heritage and re-branding can be balanced with cultural distinctiveness.
Drawing on the RGS journey from one school to a UK group of six with eight international partners, Shaun will explore how to understand shifting markets, how recruitment differs across school types, and why planned, programmatic, data-led approaches are now essential.
Delegates will be challenged to reflect on their own strategies: which intake years matter most, how pipelines (from local to international) can be de-risked, and what real distinctiveness looks like in an era of “flight to quality”.
17:00
End Of Monday's Conference (Day 1) - Thank You For Coming!
17:00 - 18:30
> Exhibition Area
POST-CONFERENCE: Networking & Social Event
All those able to attend are welcome to stay for this complementary event at the end of Monday's Engage Enrol - Delegates, Speakers, Sponsors and Suppliers attending the Conference on Monday and/or Tuesday.
Engage Enrol Conference Programme
This is your About section. Every website has a story and users want to hear yours. This is a great opportunity to give a full background on who you are and what your site has to offer. Double click on the text box to edit the content and add all the information you want to share. You may like to talk about how you got started and share your professional journey. Explain your core values, your commitment to customers and how you stand out from the crowd. You can also add a photo, gallery or video for even more engagement.
Monday Conference - Day 1
08:30 - 09:30
> Exhibition Area
Registration, Refreshments, Networking, Meet Suppliers
09:30 - 09:45
> Main Stage
A1 - WELCOME & INTRODUCTIONS: Engage Enrol 2025
Welcome and introductions with Matthew D'Arcy, Programme Director
09:45 - 10:25
> Main Stage
A2.1 - OPENING KEYNOTE: A World Of Change & Choice - Primary & Secondary Education 2025–2030: Fewer, Bigger, Better?
With Shaun Fenton OBE, Head of Reigate Grammar School (RGS) and Executive Head of the RGS Family of Schools (UK & Overseas). [ BIOGRAPHY ]
KEYNOTE: Shaun Fenton OBE, Head of Reigate Grammar School (RGS) and Executive Head of the RGS Family of Schools (UK & Overseas)
Description:
Things are ever changing for schools but never more so than now and for the Independent sector especially, which is in flux.
Pupil numbers are falling, fees are under pressure from VAT, and demographic shifts mean intake years are contracting.
International boarding remains vital but more volatile, shaped by global politics, visa policy, and currency trends.
At the same time, consolidation is accelerating: large, selective schools are still full, while many small, non-selective schools face merger or closure.
Reflecting on a world of change and choice, in his Keynote talk Shaun Fenton will offer a rare headteacher’s perspective on what this means for marketing and admissions.
He will trace the Independent sector’s long arc of change – from boys’ boarding to co-ed day, from stand-alone schools to groups – while also exploring primary and secondary education provision more widely, and show how identity, heritage and re-branding can be balanced with cultural distinctiveness.
Drawing on the RGS journey from one school to a UK group of six with eight international partners, Shaun will explore how to understand shifting markets, how recruitment differs across school types, and why planned, programmatic, data-led approaches are now essential.
Delegates will be challenged to reflect on their own strategies: which intake years matter most, how pipelines (from local to international) can be de-risked, and what real distinctiveness looks like in an era of “flight to quality”.
10:25 - 10:50
> Main Stage
A2.2 - KEYNOTE: Maddie Lingard
With Maddie Lingard, Head of Marketing, UBIQ Education Ltd. [ BIOGRAPHY ]
KEYNOTE: Shaun Fenton OBE, Head of Reigate Grammar School (RGS) and Executive Head of the RGS Family of Schools (UK & Overseas)
Description:
Things are ever changing for schools but never more so than now and for the Independent sector especially, which is in flux.
Pupil numbers are falling, fees are under pressure from VAT, and demographic shifts mean intake years are contracting.
International boarding remains vital but more volatile, shaped by global politics, visa policy, and currency trends.
At the same time, consolidation is accelerating: large, selective schools are still full, while many small, non-selective schools face merger or closure.
Reflecting on a world of change and choice, in his Keynote talk Shaun Fenton will offer a rare headteacher’s perspective on what this means for marketing and admissions.
He will trace the Independent sector’s long arc of change – from boys’ boarding to co-ed day, from stand-alone schools to groups – while also exploring primary and secondary education provision more widely, and show how identity, heritage and re-branding can be balanced with cultural distinctiveness.
Drawing on the RGS journey from one school to a UK group of six with eight international partners, Shaun will explore how to understand shifting markets, how recruitment differs across school types, and why planned, programmatic, data-led approaches are now essential.
Delegates will be challenged to reflect on their own strategies: which intake years matter most, how pipelines (from local to international) can be de-risked, and what real distinctiveness looks like in an era of “flight to quality”.
10:50 - 11:15
> Main Stage
A2.3 - KEYNOTE: Matt Horne
With Matt Horne, Head Of Digital Media, Newcastle University. [ BIOGRAPHY ]
KEYNOTE: Shaun Fenton OBE, Head of Reigate Grammar School (RGS) and Executive Head of the RGS Family of Schools (UK & Overseas)
Description:
Things are ever changing for schools but never more so than now and for the Independent sector especially, which is in flux.
Pupil numbers are falling, fees are under pressure from VAT, and demographic shifts mean intake years are contracting.
International boarding remains vital but more volatile, shaped by global politics, visa policy, and currency trends.
At the same time, consolidation is accelerating: large, selective schools are still full, while many small, non-selective schools face merger or closure.
Reflecting on a world of change and choice, in his Keynote talk Shaun Fenton will offer a rare headteacher’s perspective on what this means for marketing and admissions.
He will trace the Independent sector’s long arc of change – from boys’ boarding to co-ed day, from stand-alone schools to groups – while also exploring primary and secondary education provision more widely, and show how identity, heritage and re-branding can be balanced with cultural distinctiveness.
Drawing on the RGS journey from one school to a UK group of six with eight international partners, Shaun will explore how to understand shifting markets, how recruitment differs across school types, and why planned, programmatic, data-led approaches are now essential.
Delegates will be challenged to reflect on their own strategies: which intake years matter most, how pipelines (from local to international) can be de-risked, and what real distinctiveness looks like in an era of “flight to quality”.
11:15 - 11:45
> Exhibition Area
Refreshments, Networking, Meet Suppliers
11:45 - 12:10
> Main Stage
A3.1 - KEYNOTE: To Be Announced - Watch This Space!
To Be Announced - Watch This Space. [ BIOGRAPHY ]
KEYNOTE: Shaun Fenton OBE, Head of Reigate Grammar School (RGS) and Executive Head of the RGS Family of Schools (UK & Overseas)
Description:
Things are ever changing for schools but never more so than now and for the Independent sector especially, which is in flux.
Pupil numbers are falling, fees are under pressure from VAT, and demographic shifts mean intake years are contracting.
International boarding remains vital but more volatile, shaped by global politics, visa policy, and currency trends.
At the same time, consolidation is accelerating: large, selective schools are still full, while many small, non-selective schools face merger or closure.
Reflecting on a world of change and choice, in his Keynote talk Shaun Fenton will offer a rare headteacher’s perspective on what this means for marketing and admissions.
He will trace the Independent sector’s long arc of change – from boys’ boarding to co-ed day, from stand-alone schools to groups – while also exploring primary and secondary education provision more widely, and show how identity, heritage and re-branding can be balanced with cultural distinctiveness.
Drawing on the RGS journey from one school to a UK group of six with eight international partners, Shaun will explore how to understand shifting markets, how recruitment differs across school types, and why planned, programmatic, data-led approaches are now essential.
Delegates will be challenged to reflect on their own strategies: which intake years matter most, how pipelines (from local to international) can be de-risked, and what real distinctiveness looks like in an era of “flight to quality”.
12:10 - 12:35
> Main Stage
A3.2 - KEYNOTE: Jack Dougherty
With Jack Dougherty, Director of Marketing, Felsted School. [ BIOGRAPHY ]
KEYNOTE: Shaun Fenton OBE, Head of Reigate Grammar School (RGS) and Executive Head of the RGS Family of Schools (UK & Overseas)
Description:
Things are ever changing for schools but never more so than now and for the Independent sector especially, which is in flux.
Pupil numbers are falling, fees are under pressure from VAT, and demographic shifts mean intake years are contracting.
International boarding remains vital but more volatile, shaped by global politics, visa policy, and currency trends.
At the same time, consolidation is accelerating: large, selective schools are still full, while many small, non-selective schools face merger or closure.
Reflecting on a world of change and choice, in his Keynote talk Shaun Fenton will offer a rare headteacher’s perspective on what this means for marketing and admissions.
He will trace the Independent sector’s long arc of change – from boys’ boarding to co-ed day, from stand-alone schools to groups – while also exploring primary and secondary education provision more widely, and show how identity, heritage and re-branding can be balanced with cultural distinctiveness.
Drawing on the RGS journey from one school to a UK group of six with eight international partners, Shaun will explore how to understand shifting markets, how recruitment differs across school types, and why planned, programmatic, data-led approaches are now essential.
Delegates will be challenged to reflect on their own strategies: which intake years matter most, how pipelines (from local to international) can be de-risked, and what real distinctiveness looks like in an era of “flight to quality”.
12:35 - 13:00
> Main Stage
A3.3 - KEYNOTE: Tracey Colbert-Smith and Rebecca Chaplin
With Tracey Colbert-Smith, Director of Marketing and Communications, Dean Close Foundation Schools and Rebecca Chaplin, Director of Admissions, Dean Close Foundation Schools. [ BIOGRAPHIES ]
KEYNOTE: Shaun Fenton OBE, Head of Reigate Grammar School (RGS) and Executive Head of the RGS Family of Schools (UK & Overseas)
Description:
Things are ever changing for schools but never more so than now and for the Independent sector especially, which is in flux.
Pupil numbers are falling, fees are under pressure from VAT, and demographic shifts mean intake years are contracting.
International boarding remains vital but more volatile, shaped by global politics, visa policy, and currency trends.
At the same time, consolidation is accelerating: large, selective schools are still full, while many small, non-selective schools face merger or closure.
Reflecting on a world of change and choice, in his Keynote talk Shaun Fenton will offer a rare headteacher’s perspective on what this means for marketing and admissions.
He will trace the Independent sector’s long arc of change – from boys’ boarding to co-ed day, from stand-alone schools to groups – while also exploring primary and secondary education provision more widely, and show how identity, heritage and re-branding can be balanced with cultural distinctiveness.
Drawing on the RGS journey from one school to a UK group of six with eight international partners, Shaun will explore how to understand shifting markets, how recruitment differs across school types, and why planned, programmatic, data-led approaches are now essential.
Delegates will be challenged to reflect on their own strategies: which intake years matter most, how pipelines (from local to international) can be de-risked, and what real distinctiveness looks like in an era of “flight to quality”.
13:00 - 14:00
> Exhibition Area
Lunch, Refreshments, Networking, Meet Suppliers
14:00 - 14:45
> Main Stage
A4.1 - WORKSHOP/BREAKOUT: Jose Ignacio Barrera
With Jose Ignacio Barrera, Artificial Intelligence (AI) & Insight Lead (Market & Student Insight Team), The University of Manchester. [ BIOGRAPHY ]
KEYNOTE: Shaun Fenton OBE, Head of Reigate Grammar School (RGS) and Executive Head of the RGS Family of Schools (UK & Overseas)
Description:
Things are ever changing for schools but never more so than now and for the Independent sector especially, which is in flux.
Pupil numbers are falling, fees are under pressure from VAT, and demographic shifts mean intake years are contracting.
International boarding remains vital but more volatile, shaped by global politics, visa policy, and currency trends.
At the same time, consolidation is accelerating: large, selective schools are still full, while many small, non-selective schools face merger or closure.
Reflecting on a world of change and choice, in his Keynote talk Shaun Fenton will offer a rare headteacher’s perspective on what this means for marketing and admissions.
He will trace the Independent sector’s long arc of change – from boys’ boarding to co-ed day, from stand-alone schools to groups – while also exploring primary and secondary education provision more widely, and show how identity, heritage and re-branding can be balanced with cultural distinctiveness.
Drawing on the RGS journey from one school to a UK group of six with eight international partners, Shaun will explore how to understand shifting markets, how recruitment differs across school types, and why planned, programmatic, data-led approaches are now essential.
Delegates will be challenged to reflect on their own strategies: which intake years matter most, how pipelines (from local to international) can be de-risked, and what real distinctiveness looks like in an era of “flight to quality”.
14:00 - 14:45
> Workshop Rooms
A4.2 - WORKSHOP/BREAKOUT: Priya Patel
With Priya Patel, Head of Marketing & Admissions, St Neot's Preparatory School. [ BIOGRAPHY ]
KEYNOTE: Shaun Fenton OBE, Head of Reigate Grammar School (RGS) and Executive Head of the RGS Family of Schools (UK & Overseas)
Description:
Things are ever changing for schools but never more so than now and for the Independent sector especially, which is in flux.
Pupil numbers are falling, fees are under pressure from VAT, and demographic shifts mean intake years are contracting.
International boarding remains vital but more volatile, shaped by global politics, visa policy, and currency trends.
At the same time, consolidation is accelerating: large, selective schools are still full, while many small, non-selective schools face merger or closure.
Reflecting on a world of change and choice, in his Keynote talk Shaun Fenton will offer a rare headteacher’s perspective on what this means for marketing and admissions.
He will trace the Independent sector’s long arc of change – from boys’ boarding to co-ed day, from stand-alone schools to groups – while also exploring primary and secondary education provision more widely, and show how identity, heritage and re-branding can be balanced with cultural distinctiveness.
Drawing on the RGS journey from one school to a UK group of six with eight international partners, Shaun will explore how to understand shifting markets, how recruitment differs across school types, and why planned, programmatic, data-led approaches are now essential.
Delegates will be challenged to reflect on their own strategies: which intake years matter most, how pipelines (from local to international) can be de-risked, and what real distinctiveness looks like in an era of “flight to quality”.
14:00 - 14:45
> Workshop Rooms
A4.3 - WORKSHOP/BREAKOUT: Ben Russell
With Ben Russell, UK Partnerships Director, UBIQ Education Ltd. [ BIOGRAPHY ]
KEYNOTE: Shaun Fenton OBE, Head of Reigate Grammar School (RGS) and Executive Head of the RGS Family of Schools (UK & Overseas)
Description:
Things are ever changing for schools but never more so than now and for the Independent sector especially, which is in flux.
Pupil numbers are falling, fees are under pressure from VAT, and demographic shifts mean intake years are contracting.
International boarding remains vital but more volatile, shaped by global politics, visa policy, and currency trends.
At the same time, consolidation is accelerating: large, selective schools are still full, while many small, non-selective schools face merger or closure.
Reflecting on a world of change and choice, in his Keynote talk Shaun Fenton will offer a rare headteacher’s perspective on what this means for marketing and admissions.
He will trace the Independent sector’s long arc of change – from boys’ boarding to co-ed day, from stand-alone schools to groups – while also exploring primary and secondary education provision more widely, and show how identity, heritage and re-branding can be balanced with cultural distinctiveness.
Drawing on the RGS journey from one school to a UK group of six with eight international partners, Shaun will explore how to understand shifting markets, how recruitment differs across school types, and why planned, programmatic, data-led approaches are now essential.
Delegates will be challenged to reflect on their own strategies: which intake years matter most, how pipelines (from local to international) can be de-risked, and what real distinctiveness looks like in an era of “flight to quality”.
14:00 - 14:45
> Workshop Rooms
A4.4 - WORKSHOP/BREAKOUT: Amy Williams and Jack Dougherty
With Amy Williams, Marketing Manager, Felsted School and Jack Dougherty, Director of Marketing, Felsted School. [ BIOGRAPHIES ]
KEYNOTE: Shaun Fenton OBE, Head of Reigate Grammar School (RGS) and Executive Head of the RGS Family of Schools (UK & Overseas)
Description:
Things are ever changing for schools but never more so than now and for the Independent sector especially, which is in flux.
Pupil numbers are falling, fees are under pressure from VAT, and demographic shifts mean intake years are contracting.
International boarding remains vital but more volatile, shaped by global politics, visa policy, and currency trends.
At the same time, consolidation is accelerating: large, selective schools are still full, while many small, non-selective schools face merger or closure.
Reflecting on a world of change and choice, in his Keynote talk Shaun Fenton will offer a rare headteacher’s perspective on what this means for marketing and admissions.
He will trace the Independent sector’s long arc of change – from boys’ boarding to co-ed day, from stand-alone schools to groups – while also exploring primary and secondary education provision more widely, and show how identity, heritage and re-branding can be balanced with cultural distinctiveness.
Drawing on the RGS journey from one school to a UK group of six with eight international partners, Shaun will explore how to understand shifting markets, how recruitment differs across school types, and why planned, programmatic, data-led approaches are now essential.
Delegates will be challenged to reflect on their own strategies: which intake years matter most, how pipelines (from local to international) can be de-risked, and what real distinctiveness looks like in an era of “flight to quality”.
14:00 - 14:45
> Workshop Rooms
A4.5 - WORKSHOP/BREAKOUT: Gemma Woods and Emily Morgan
With Gemma Woods, Senior Marketing & CRM Consultant, HubGem and Emily Morgan, Marketing and CRM Consultant, HubGem. [ BIOGRAPHIES ]
KEYNOTE: Shaun Fenton OBE, Head of Reigate Grammar School (RGS) and Executive Head of the RGS Family of Schools (UK & Overseas)
Description:
Things are ever changing for schools but never more so than now and for the Independent sector especially, which is in flux.
Pupil numbers are falling, fees are under pressure from VAT, and demographic shifts mean intake years are contracting.
International boarding remains vital but more volatile, shaped by global politics, visa policy, and currency trends.
At the same time, consolidation is accelerating: large, selective schools are still full, while many small, non-selective schools face merger or closure.
Reflecting on a world of change and choice, in his Keynote talk Shaun Fenton will offer a rare headteacher’s perspective on what this means for marketing and admissions.
He will trace the Independent sector’s long arc of change – from boys’ boarding to co-ed day, from stand-alone schools to groups – while also exploring primary and secondary education provision more widely, and show how identity, heritage and re-branding can be balanced with cultural distinctiveness.
Drawing on the RGS journey from one school to a UK group of six with eight international partners, Shaun will explore how to understand shifting markets, how recruitment differs across school types, and why planned, programmatic, data-led approaches are now essential.
Delegates will be challenged to reflect on their own strategies: which intake years matter most, how pipelines (from local to international) can be de-risked, and what real distinctiveness looks like in an era of “flight to quality”.
14:00 - 14:45
> Workshop Rooms
A4.6 - WORKSHOP/BREAKOUT: Matt Horne
With Matt Horne, Head Of Digital Media, Newcastle University. [ BIOGRAPHY ]
KEYNOTE: Shaun Fenton OBE, Head of Reigate Grammar School (RGS) and Executive Head of the RGS Family of Schools (UK & Overseas)
Description:
Things are ever changing for schools but never more so than now and for the Independent sector especially, which is in flux.
Pupil numbers are falling, fees are under pressure from VAT, and demographic shifts mean intake years are contracting.
International boarding remains vital but more volatile, shaped by global politics, visa policy, and currency trends.
At the same time, consolidation is accelerating: large, selective schools are still full, while many small, non-selective schools face merger or closure.
Reflecting on a world of change and choice, in his Keynote talk Shaun Fenton will offer a rare headteacher’s perspective on what this means for marketing and admissions.
He will trace the Independent sector’s long arc of change – from boys’ boarding to co-ed day, from stand-alone schools to groups – while also exploring primary and secondary education provision more widely, and show how identity, heritage and re-branding can be balanced with cultural distinctiveness.
Drawing on the RGS journey from one school to a UK group of six with eight international partners, Shaun will explore how to understand shifting markets, how recruitment differs across school types, and why planned, programmatic, data-led approaches are now essential.
Delegates will be challenged to reflect on their own strategies: which intake years matter most, how pipelines (from local to international) can be de-risked, and what real distinctiveness looks like in an era of “flight to quality”.
14:45 - 15:00
> Main Stage
Move To Main Stage
15:00 - 15:45
> Main Stage
A5 - CLOSING KEYNOTE: Luke D'Arcy
With Luke D'Arcy, Innovation & Growth Evangelist, Board Advisor for madSense, former President and EMEA Growth Officer, Momentum Worldwide. [ BIOGRAPHY ]
KEYNOTE: Shaun Fenton OBE, Head of Reigate Grammar School (RGS) and Executive Head of the RGS Family of Schools (UK & Overseas)
Description:
Things are ever changing for schools but never more so than now and for the Independent sector especially, which is in flux.
Pupil numbers are falling, fees are under pressure from VAT, and demographic shifts mean intake years are contracting.
International boarding remains vital but more volatile, shaped by global politics, visa policy, and currency trends.
At the same time, consolidation is accelerating: large, selective schools are still full, while many small, non-selective schools face merger or closure.
Reflecting on a world of change and choice, in his Keynote talk Shaun Fenton will offer a rare headteacher’s perspective on what this means for marketing and admissions.
He will trace the Independent sector’s long arc of change – from boys’ boarding to co-ed day, from stand-alone schools to groups – while also exploring primary and secondary education provision more widely, and show how identity, heritage and re-branding can be balanced with cultural distinctiveness.
Drawing on the RGS journey from one school to a UK group of six with eight international partners, Shaun will explore how to understand shifting markets, how recruitment differs across school types, and why planned, programmatic, data-led approaches are now essential.
Delegates will be challenged to reflect on their own strategies: which intake years matter most, how pipelines (from local to international) can be de-risked, and what real distinctiveness looks like in an era of “flight to quality”.
15:45 - 16:15
> Exhibition Area
Refreshments, Networking, Meet Suppliers
16:15 - 17:00
> Workshop Rooms
A6.1 - WORKSHOP/BREAKOUT: Tracey Colbert-Smith and Rebecca Chaplin
With Tracey Colbert-Smith, Director of Marketing and Communications, Dean Close Foundation Schools and Rebecca Chaplin, Director of Admissions, Dean Close Foundation Schools. [ BIOGRAPHIES ]
KEYNOTE: Shaun Fenton OBE, Head of Reigate Grammar School (RGS) and Executive Head of the RGS Family of Schools (UK & Overseas)
Description:
Things are ever changing for schools but never more so than now and for the Independent sector especially, which is in flux.
Pupil numbers are falling, fees are under pressure from VAT, and demographic shifts mean intake years are contracting.
International boarding remains vital but more volatile, shaped by global politics, visa policy, and currency trends.
At the same time, consolidation is accelerating: large, selective schools are still full, while many small, non-selective schools face merger or closure.
Reflecting on a world of change and choice, in his Keynote talk Shaun Fenton will offer a rare headteacher’s perspective on what this means for marketing and admissions.
He will trace the Independent sector’s long arc of change – from boys’ boarding to co-ed day, from stand-alone schools to groups – while also exploring primary and secondary education provision more widely, and show how identity, heritage and re-branding can be balanced with cultural distinctiveness.
Drawing on the RGS journey from one school to a UK group of six with eight international partners, Shaun will explore how to understand shifting markets, how recruitment differs across school types, and why planned, programmatic, data-led approaches are now essential.
Delegates will be challenged to reflect on their own strategies: which intake years matter most, how pipelines (from local to international) can be de-risked, and what real distinctiveness looks like in an era of “flight to quality”.
16:15 - 17:00
> Workshop Rooms
A6.2 - WORKSHOP/BREAKOUT: Matt Horne
With Matt Horne, Head Of Digital Media, Newcastle University. [ BIOGRAPHY ]
KEYNOTE: Shaun Fenton OBE, Head of Reigate Grammar School (RGS) and Executive Head of the RGS Family of Schools (UK & Overseas)
Description:
Things are ever changing for schools but never more so than now and for the Independent sector especially, which is in flux.
Pupil numbers are falling, fees are under pressure from VAT, and demographic shifts mean intake years are contracting.
International boarding remains vital but more volatile, shaped by global politics, visa policy, and currency trends.
At the same time, consolidation is accelerating: large, selective schools are still full, while many small, non-selective schools face merger or closure.
Reflecting on a world of change and choice, in his Keynote talk Shaun Fenton will offer a rare headteacher’s perspective on what this means for marketing and admissions.
He will trace the Independent sector’s long arc of change – from boys’ boarding to co-ed day, from stand-alone schools to groups – while also exploring primary and secondary education provision more widely, and show how identity, heritage and re-branding can be balanced with cultural distinctiveness.
Drawing on the RGS journey from one school to a UK group of six with eight international partners, Shaun will explore how to understand shifting markets, how recruitment differs across school types, and why planned, programmatic, data-led approaches are now essential.
Delegates will be challenged to reflect on their own strategies: which intake years matter most, how pipelines (from local to international) can be de-risked, and what real distinctiveness looks like in an era of “flight to quality”.
16:15 - 17:00
> Workshop Rooms
A6.3 - WORKSHOP/BREAKOUT: Nick Wright and Maddie Lingard
With Nick Wright, Sales Executive, Interactive Schools and Maddie Lingard, Head of Marketing, UBIQ Education Ltd. [ BIOGRAPHIES ]
KEYNOTE: Shaun Fenton OBE, Head of Reigate Grammar School (RGS) and Executive Head of the RGS Family of Schools (UK & Overseas)
Description:
Things are ever changing for schools but never more so than now and for the Independent sector especially, which is in flux.
Pupil numbers are falling, fees are under pressure from VAT, and demographic shifts mean intake years are contracting.
International boarding remains vital but more volatile, shaped by global politics, visa policy, and currency trends.
At the same time, consolidation is accelerating: large, selective schools are still full, while many small, non-selective schools face merger or closure.
Reflecting on a world of change and choice, in his Keynote talk Shaun Fenton will offer a rare headteacher’s perspective on what this means for marketing and admissions.
He will trace the Independent sector’s long arc of change – from boys’ boarding to co-ed day, from stand-alone schools to groups – while also exploring primary and secondary education provision more widely, and show how identity, heritage and re-branding can be balanced with cultural distinctiveness.
Drawing on the RGS journey from one school to a UK group of six with eight international partners, Shaun will explore how to understand shifting markets, how recruitment differs across school types, and why planned, programmatic, data-led approaches are now essential.
Delegates will be challenged to reflect on their own strategies: which intake years matter most, how pipelines (from local to international) can be de-risked, and what real distinctiveness looks like in an era of “flight to quality”.
16:15 - 17:00
> Workshop Rooms
A6.4 - WORKSHOP/BREAKOUT: Philippa Watkins and Julian Baker
With Philippa Watkins, Director of Marketing and Admissions, Reigate Grammar School and Julian Baker, International Registrar, RGS Surrey Hills. [ BIOGRAPHIES ]
KEYNOTE: Shaun Fenton OBE, Head of Reigate Grammar School (RGS) and Executive Head of the RGS Family of Schools (UK & Overseas)
Description:
Things are ever changing for schools but never more so than now and for the Independent sector especially, which is in flux.
Pupil numbers are falling, fees are under pressure from VAT, and demographic shifts mean intake years are contracting.
International boarding remains vital but more volatile, shaped by global politics, visa policy, and currency trends.
At the same time, consolidation is accelerating: large, selective schools are still full, while many small, non-selective schools face merger or closure.
Reflecting on a world of change and choice, in his Keynote talk Shaun Fenton will offer a rare headteacher’s perspective on what this means for marketing and admissions.
He will trace the Independent sector’s long arc of change – from boys’ boarding to co-ed day, from stand-alone schools to groups – while also exploring primary and secondary education provision more widely, and show how identity, heritage and re-branding can be balanced with cultural distinctiveness.
Drawing on the RGS journey from one school to a UK group of six with eight international partners, Shaun will explore how to understand shifting markets, how recruitment differs across school types, and why planned, programmatic, data-led approaches are now essential.
Delegates will be challenged to reflect on their own strategies: which intake years matter most, how pipelines (from local to international) can be de-risked, and what real distinctiveness looks like in an era of “flight to quality”.
16:15 - 17:00
> Workshop Rooms
A6.5 - WORKSHOP/BREAKOUT: To Be Announced - Watch This Space!
To Be Announced - Watch This Space! [ BIOGRAPHIES ]
KEYNOTE: Shaun Fenton OBE, Head of Reigate Grammar School (RGS) and Executive Head of the RGS Family of Schools (UK & Overseas)
Description:
Things are ever changing for schools but never more so than now and for the Independent sector especially, which is in flux.
Pupil numbers are falling, fees are under pressure from VAT, and demographic shifts mean intake years are contracting.
International boarding remains vital but more volatile, shaped by global politics, visa policy, and currency trends.
At the same time, consolidation is accelerating: large, selective schools are still full, while many small, non-selective schools face merger or closure.
Reflecting on a world of change and choice, in his Keynote talk Shaun Fenton will offer a rare headteacher’s perspective on what this means for marketing and admissions.
He will trace the Independent sector’s long arc of change – from boys’ boarding to co-ed day, from stand-alone schools to groups – while also exploring primary and secondary education provision more widely, and show how identity, heritage and re-branding can be balanced with cultural distinctiveness.
Drawing on the RGS journey from one school to a UK group of six with eight international partners, Shaun will explore how to understand shifting markets, how recruitment differs across school types, and why planned, programmatic, data-led approaches are now essential.
Delegates will be challenged to reflect on their own strategies: which intake years matter most, how pipelines (from local to international) can be de-risked, and what real distinctiveness looks like in an era of “flight to quality”.
17:00
End Of Monday's Conference (Day 1) - Thank You For Coming!
17:00 - 18:30
> Exhibition Area
POST-CONFERENCE: Networking & Social Event
All those able to attend are welcome to stay for this complementary event at the end of Monday's Engage Enrol - Delegates, Speakers, Sponsors and Suppliers attending the Conference on Monday and/or Tuesday.