Speakers & Contributors
Sharing Knowhow, Best Practice, Insights, Ideas, Advice & Tips...
We very much appreciate the support of leading practitioners and experts who have given
their time to Engage Enrol '25 to share their experience, expertise and advice.
We are delighted to confirm an incredible line-up of leading thinkers, innovators and
experienced practitioners who will speak at Engage Enrol each day, sharing their expertise,
ideas and advice in December... please book now to benefit from the very low £95 per day
'Early Bird' delegate rate... and watch this space for more announcements!
See below for an exceptional Speaker line-up you can't miss, from...
...Charles Kerr (YouTube) to Shaun Fenton OBE (RGS Family of Schools)
...Tracey Colbert-Smith & Rebecca Chaplin (Dean Close Foundation Schools) to Matt Horne (Newcastle University)
...Luke D'Arcy (Rubber Duck Global) to Jack Dougherty & Amy Williams (Felsted School)
...Courtney Knight (International School of Paris) to Chris Rose (Gordonstoun)
...Hugh Viney (Minerva Virtual Academy) to Kieran Orwin & Harry Orwin (King's School Canterbury)
...to name just a (lucky) 13 of 28 brilliant Speakers!
Meet & Hear From Leading Experts & Practitioners...
Learn, Strategise, Share, Network...
Multiple important, relevant topics will be covered, such as:
Artificial Intelligence (AI), Marketing & Admissions Working Together, The Changing Landscape - Mergers & School Groups, Effective StoryTelling... Effective StorySelling, Online Advertising, Better Admissions, Winning Websites, Open Day Promotion, Amped Video Content, Boarding Recruitment, 'Sales' & 'Contracts', Admissions Systems & Processes, Day Marketing, International & UK - Learning From Each Other, Being Social, Advertising ROI, Retention, Commercial Development, Extending Reach, Reputation Management, Admissions Conversions, Branding and more...
We are delighted to confirm an incredible line-up of leading thinkers, innovators and experienced practitioners who will speak at Engage Enrol each day, sharing their expertise, ideas and advice in December, including:
MONDAY 1 DECEMBER 2025, 09:30-17:00
(Networking & Social Event from 17:00, for those who can)
Speakers will include:
Shaun Fenton OBE
Head of Reigate Grammar School (RGS) and Executive Head of the RGS Family of Schools (UK & Overseas) [ ABOUT ]
KEYNOTE: A World Of Change & Choice 2025–2030: Fewer, Bigger, Better?
[ ABOUT ]
Tracey Colbert-Smith
Director of Marketing and Communications, Dean Close Foundation Schools
[ ABOUT ]
KEYNOTE: Working As One: Marketing & Admissions Aligned Through 'See, Think, Do, Care' [ ABOUT ]
WORKSHOP: Working As One: Delving Deeper... Marketing & Admissions Aligned Through 'See, Think, Do, Care'
[ ABOUT ]
Jack Dougherty
Director of Marketing, Felsted School [ ABOUT ] and Amy Williams, Marketing Manager, Felsted School [ ABOUT ]
KEYNOTE: Future First: Using Short-Form Video To Drive Engagement & Enrolment
[ ABOUT ]
WORKSHOP: Short-Form Video In Action: How To Plan, Shoot And Share Content That Connects And Engages [ ABOUT ]
Rebecca Chaplin
Director of Admissions, Dean Close Foundation Schools
[ ABOUT ]
KEYNOTE: Working As One: Marketing & Admissions Aligned Through 'See, Think, Do, Care' [ ABOUT ]
WORKSHOP: Working As One: Delving Deeper... Marketing & Admissions Aligned Through 'See, Think, Do, Care'
[ ABOUT ]
Matt Horne
Head Of Digital Media, Newcastle University [ ABOUT ]
KEYNOTE: I Thought I Knew Everything About Social Media - Then I Started Skateboarding In My 40s! [ ABOUT ]
WORKSHOP: 3 x Paid Media Channels You Should Be Using... Before Your Competition Does [ ABOUT ]
WORKSHOP: Does Your Open Event Campaign Suck? (Or Is It ‘Okay’ But Could Be Better?!) [ ABOUT ]
Jane Forster
Director of Marketing and Admissions, St Helen's and former Director of Marketing and Admissions, Wellington College Bangkok, Thailand [ ABOUT ]
WORKSHOP: Lessons Learned From International Marketing & Admissions [ ABOUT ]
Jose Ignacio Barrera
AI & Insight Lead (Market & Student Insight Team), The University of Manchester
[ ABOUT ]
WORKSHOP: Beyond The AI Chatbot: Advanced Ways To Use Chat GPT Practically In Your Daily Work [ ABOUT ]
WORKSHOP: Modelling Prospective Student & Parent Perceptions: A Psychological And Behavioural Perspective [ ABOUT ]
Chris Knight
Founder & Chief Executive Officer, Innermedia [ ABOUT ]
WORKSHOP: How To Use AI Solutions To Solve Common Pain Points Within Marketing & Admissions Teams [ ABOUT ]
MONDAY 1 DECEMBER 2025, 17:00-18:30
> MONDAY EARLY EVENING (17:00-18:30) - NETWORKING & SOCIAL EVENT:
All those able to attend are welcome to stay for this complementary event at the end of Monday's Engage Enrol - Delegates, Speakers, Sponsors and Suppliers attending the Conference on Monday and/or Tuesday.
TUESDAY 2 DECEMBER 2025, 09:30-17:00
Speakers will include:
(If necessary we may adjust the speaker roster for either day, particularly if adding even more expert speakers in due course.)
Don't delay booking the very special £95 per day 'Early Bird' delegate rate for you and your colleagues as availability is limited.
"Great educational experience... the insights I have gained from attending Know Your Audience far exceed any research I would have been able to do myself. Insightful, well presented with high quality speakers.” KYA Delegate
Priya Patel
Marketing & Admissions Manager, St Neot's Prep School [ ABOUT ]
WORKSHOP: Time To Renew Or Rebrand? Ideas & Advice On Managing A Successful School Rebranding [ ABOUT ]
Simon Noakes
Founder & Chief Executive Officer, Interactive Schools [ ABOUT ]
KEYNOTE: Intentional Personalisation: What It Is And Why It Matters for Admissions & Marketing [ ABOUT ]
Courtney Knight
Advancement & Engagement Director, International School of Paris (ISP) [ ABOUT ]
KEYNOTE: Ask, Answer, Admit: The Next Generation Of Admissions & Enrollment Leadership In The AI Era [ ABOUT ]
WORKSHOP: Leading the Admissions Journey: People, Process & The Power Of Smart Insights [ ABOUT ]
Previous Delegate Comments
> Just Some Of The Comments From Delegates Attending Previous 'Know Your Audience' Conference...
"Breakouts were sooo useful. The speakers were amazing, I really found the presentations from speakers at ACS so informative and helpful. The speaker from Young V&A was so inspirational also."
"Lots of breakouts which was great (as not every breakout is applicable to all attendees) and a good range of keynote speakers covering a wide range of topics."
"It seemed very relevant to my job - I am relatively new and therefore have a lot I can still learn. There was a lot of food for thought in the meetings."
"I am the only Marketing person in our setting and so it's important (and interesting personally) to see what other schools are doing. It's much more efficient to attend a conference like this than spending days of doing my own research. Even then I wouldn't find the quality of information I have received during the conference."
"The schedule was very packed and kept me busy - in a good way. With too much time in between I would probably have gotten sucked in to work and not be as present as I was!"
"I am now mapping a new social media strategy in my head! We are also going through a brand refresh so I found the presentations very useful."
"Relevant content, chance to share experience and connect to other schools."
"Excited to pass on what I have learnt and to discuss lots with my colleagues about the day. I’ve definitely taken away ideas to consider going forward and sharing practice with others in similar roles is helpful."
"New insights and experience gained!"
"I took back home a few ideas that are applicable right away like how to improve my organic communication on social media and how to connect better with the neighbourhood that my school is set in."
"Plenty of content, with knowledgeable and approachable speakers."
Speaking, Presenting & Contributing
If you or a colleague would be interested in speaking at this or a future KYA Conference or Event or Webinar or contributing to the AI Newsletter, or you have any suggestions for possible speakers or contributors, please don't hesitate to email Matthew, thank you.
"Breakouts were sooo useful. The speakers were amazing, I really found the presentations from speakers at ACS so informative and helpful. The speaker from Young V&A was so inspirational also." KYA Delegate
Sponsors & Exhibitors - Recommended Suppliers
 PLATINUM SPONSOR - UBIQ |  PLATINUM SPONSOR - EdMentions |  PLATINUM SPONSOR - Interactive Schools |  GOLD SPONSOR - Innermedia |  SILVER SPONSOR - HubGem |
|---|---|---|---|---|
 SILVER SPONSOR - Applicaa |  BRONZE SPONSOR - The Schools Platform |  BRONZE SPONSOR - Holmes Partners |  BRONZE SPONSOR - TryBooking |  BRONZE SPONSOR - Impamark |
 BRONZE SPONSOR - EdAINews |  BRONZE SPONSOR - Digital Scanning Group |